According to the "Annual Report of China Outbound Tourism Development 2012" by China Outbound Tourism Research Institute (COTRI), shopping has turned into an important impetus promoting the consumption of Chinese outbound tourists.

About one third of Chinese outbound tourists believe that shopping is the item on which they spend money most. According to data from the World Luxury Association, more than 75 percent of Chinese outbound tourists spend money repeatedly more than three times during their journeys. In the "Golden Week of National Holiday" of 2011, Chinese outbound tourists' expenditures on luxurious products equaled to the domestic market's total sales volume of three months.

According to survey date by the Global Blue, 68 percent of Chinese tourists spend between 21 percent and 50 percent of their tourism budgets on shopping, and 25 percent of them even spend between 51 percent and 80 percent of their tourism budgets on shopping.

Zhang Wei, marketing manager of the North China region of the Global Blue, said, "In 2011, Chinese outbound tourists' total expenditures on shopping had increased by 58 percent from 2011, their per capita expenditure on shopping had reached 813 euros, and the average shopping budget of the Chinese outbound tourists to Europe was as high as 10,000 euros. According to our statistics, Chinese tourists have turned into the largest shopping group in the world, followed by Japan and Russia. Chinese tourists' favorite shopping country is France, Singapore ranks second and Germany ranks third."