The International Tourism Trade Fair (FITUR), to be staged from 22 to 26 January 2014, aims to complement any visit to FITUR2014 with the best shopping and leisure opportunities throughout the Spanish capital.

For many travellers, shopping constitutes a key incentive when it comes to choosing their holiday destination, thus serving as the perfect complement to any city break. The tourist industry, which is fully aware of the importance of this segment, has joined this trend by designing initiatives that adapt to a highly demanding profile, one that focuses on tourists who are predisposed to spend large amounts on shopping trips.

From 22 to 26 January 2013, the most interesting shopping destinations and companies specialising in this market will promote their latest new ideas at FITUR. In response to this growing trend, IFEMA also proposes its IFEMA PLUS service. In this respect, throughout the course of FITUR 2014, this programme will offer exhibitors and visitors a series of exclusive discounts and promotions at some of the leading shopping establishments throughout the capital, as well as reductions at the latest exhibitions and theatre premieres and discounts on the most interesting leisure opportunities.

Furthermore, IFEMA PLUS places the Shopping Bus at the disposal of visitors, consisting of a special service that transfers them from Feria de Madrid to the best shopping areas throughout the capital.

This special programme is available online through the web site, ifemaplus.ifema.es.

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